Content Marketing: Simple Writing Tips to Support Your Brand
Sep03

Content Marketing: Simple Writing Tips to Support Your Brand

An oft-quoted adage in the marketing world states that a prospect usually needs about seven exposures to an offer before deciding whether or not to take action. It’s well worth heeding, but it also raises the issue of how you entice a prospect to actually take note of your offer seven times.   We’re huge proponents of e-mail, of course, because they’re a proven and effective means of getting one-on-one, exclusive...

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Content Marketing: Simple Writing Tips to Support Your Brand
Sep01

Content Marketing: Simple Writing Tips to Support Your Brand

An oft-quoted adage in the marketing world states that a prospect usually needs about seven exposures to an offer before deciding whether or not to take action. It’s well worth heeding, but it also raises the issue of how you entice a prospect to actually take note of your offer seven times.   We’re huge proponents of e-mail, of course, because they’re a proven and effective means of getting one-on-one, exclusive...

Read More
Content Marketing: Simple Writing Tips to Support Your Brand
Aug31

Content Marketing: Simple Writing Tips to Support Your Brand

An oft-quoted adage in the marketing world states that a prospect usually needs about seven exposures to an offer before deciding whether or not to take action. It’s well worth heeding, but it also raises the issue of how you entice a prospect to actually take note of your offer seven times.   We’re huge proponents of e-mail, of course, because they’re a proven and effective means of getting one-on-one, exclusive...

Read More
Content Marketing: Simple Writing Tips to Support Your Brand
Aug30

Content Marketing: Simple Writing Tips to Support Your Brand

An oft-quoted adage in the marketing world states that a prospect usually needs about seven exposures to an offer before deciding whether or not to take action. It’s well worth heeding, but it also raises the issue of how you entice a prospect to actually take note of your offer seven times.   We’re huge proponents of e-mail, of course, because they’re a proven and effective means of getting one-on-one, exclusive...

Read More
Content Marketing: Simple Writing Tips to Support Your Brand
Aug30

Content Marketing: Simple Writing Tips to Support Your Brand

An oft-quoted adage in the marketing world states that a prospect usually needs about seven exposures to an offer before deciding whether or not to take action. It’s well worth heeding, but it also raises the issue of how you entice a prospect to actually take note of your offer seven times.   We’re huge proponents of e-mail, of course, because they’re a proven and effective means of getting one-on-one, exclusive...

Read More