Traffic Is Good, but Converting It Is the Point
Sep08

Traffic Is Good, but Converting It Is the Point

E-commerce entrepreneurs spend so much of their time and effort in pursuit of potential customers. Rightfully so, but the quest quite obviously can’t stop there. Driving traffic is only part of the process. The goal is to earn sales from it. One of the most common pratfalls for those who are just beginning to pursue the Dot Com lifestyle is their pursuit of traffic becomes so intense that they often don’t see the forest...

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Traffic Is Good, but Converting It Is the Point
Sep08

Traffic Is Good, but Converting It Is the Point

E-commerce entrepreneurs spend so much of their time and effort in pursuit of potential customers. Rightfully so, but the quest quite obviously can’t stop there. Driving traffic is only part of the process. The goal is to earn sales from it. One of the most common pratfalls for those who are just beginning to pursue the Dot Com lifestyle is their pursuit of traffic becomes so intense that they often don’t see the forest...

Read More
Traffic Is Good, but Converting It Is the Point
Sep08

Traffic Is Good, but Converting It Is the Point

E-commerce entrepreneurs spend so much of their time and effort in pursuit of potential customers. Rightfully so, but the quest quite obviously can’t stop there. Driving traffic is only part of the process. The goal is to earn sales from it. One of the most common pratfalls for those who are just beginning to pursue the Dot Com lifestyle is their pursuit of traffic becomes so intense that they often don’t see the forest...

Read More
More Customers ≠ More Sales; Here’s a Simpler Way
Sep08

More Customers ≠ More Sales; Here’s a Simpler Way

There’s a reason oysters don’t rule the world. Their lot in life is to sit in one spot with their sustenance dependent on whatever they can catch that flows past them. Worse, the one item they produce that others consider having value doesn’t benefit them at all. And frankly, oysters don’t grow larger if more sustenance flows past them. All that really happens is they find themselves among more oysters....

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More Customers ≠ More Sales; Here’s a Simpler Way
Sep07

More Customers ≠ More Sales; Here’s a Simpler Way

There’s a reason oysters don’t rule the world. Their lot in life is to sit in one spot with their sustenance dependent on whatever they can catch that flows past them. Worse, the one item they produce that others consider having value doesn’t benefit them at all. And frankly, oysters don’t grow larger if more sustenance flows past them. All that really happens is they find themselves among more oysters....

Read More